The Alien Juice Files:
Where branding gets honest, websites get strategic, and your quirky, colorful self gets to lead.
Essays, stories, and real talk for the heart led entrepreneur who is ready to stop hiding and start being found.
Should I Start a Substack? What I Learned From Having One
I have a Substack.
I'm telling you that upfront because this post is not written from the outside looking in. I signed up a couple of years ago when I was taking a book proposal masterclass and the guide recommended having a Substack as part of the social media package publishers want to see. So I built one. I posted there. I put my podcast episodes there. I even used it as a newsletter for a while.
And the longer I'm on it, the more I realize it's the wrong home for my work.
Alien Juice and All: Stepping Into Your Power
I'm sitting on a green velvet sofa as I write this.
It's the one I bought after I sold my house and moved into a tiny space, the kind of impractical, gorgeous, slightly too much piece of furniture that has no business in a small living room. I bought it anyway. It is currently covered in a dog, a laptop, and me, mid sentence, thinking about how I got here.
Last night I was cooking dinner. Music was playing, the kind that gets into your shoulders before you notice, and I started singing. Then I started dancing a little, right there at the stove, for no one. No audience. No reason except that the song was good and my body wanted to move.
What a Website Can Do for Your Business When You Stop Treating It Like a Brochure
She was telling me about Egypt.
The waters. The baths. The luxury rooms. The boat ride along the Nile. The ceremonies held in temples that have witnessed thousands of years of prayer and remembrance. The feeling of arriving somewhere ancient and sacred and realizing you have been there before, in some deep place inside yourself that you forgot you had.
The Squarespace Template for Wellness Practitioners
I've been there.
Staring at a blank page on my third website, on my third platform, daring myself to write something inviting and click-worthy. I'd been through Square (so ugly, bless it), then Wix (much better, but the booking situation was a nightmare), and finally landed on Squarespace. I needed a real scheduling solution. Too many clicks between my yoga clients and their class spots. So I made the move.
From the Stage to the Screen: Lessons on Visibility
Waiting outside the door has become a familiar thing. Walking into the hallowed halls I used to once roam, although now I sit in the audience.
Alien Juice Unlocked: Embrace Your Quirky, Colorful Self
My spices are in alphabetical order. My videos too. I have a velvet apple green sofa and a teal TV stand that make people stop in the middle of a sentence just to stare.
What Is Brand Styling? Why It Matters More Than Your Logo
“I already have a logo”. “I have a color palette”. “I used ChatGPT to help me make the colors and it created this logo”. These are the exact phrases I hear when I talk to clients about brand styling, and they are not wrong. Having one or even all of those pieces is a beginning. But it is not the whole picture.