The Alien Juice Files:
Where branding gets honest, websites get strategic, and your quirky, colorful self gets to lead.
Essays, stories, and real talk for the heart led entrepreneur who is ready to stop hiding and start being found.
What Is Brand Styling? Why It Matters More Than Your Logo
“I already have a logo”. “I have a color palette”. “I used ChatGPT to help me make the colors and it created this logo”. These are the exact phrases I hear when I talk to clients about brand styling, and they are not wrong. Having one or even all of those pieces is a beginning. But it is not the whole picture.